Privacy Policy
Last updated: May 2026
This privacy policy explains how LordsWatch ("we", "us", "our"), operating from 12 Crown Business Park, Dartford, Kent, DA1 4LR, collects, uses and protects your personal data when you use our website at lordsbank.com.
We are committed to protecting your privacy and complying with our obligations under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data We Collect
We collect personal data in the following circumstances:
Order enquiries and checkout
- Full name
- Phone number
- Email address
- Delivery address
- Order details (products, quantities)
- Any notes you provide in the order form
Contact form
- Name
- Email address
- Message content
Website usage data (with your consent)
- Pages visited, time on site, traffic source
- Device type, browser, operating system
- Approximate geographic location (country/city level)
2. How We Use Your Data
| Purpose | Legal Basis |
|---|---|
| Processing and confirming your order | Contract performance (Article 6(1)(b) UK GDPR) |
| Calling you back to confirm order details | Contract performance |
| Responding to contact form enquiries | Legitimate interests |
| Fraud prevention and security | Legitimate interests |
| Website analytics and advertising measurement | Consent (cookie banner) |
3. Cookies
We use cookies on this website. Some cookies are strictly necessary for the site to function. We only set analytics and advertising cookies with your consent, obtained through the cookie banner displayed on your first visit. You can withdraw consent at any time by clearing your browser cookies.
We use Google Analytics 4 to understand how visitors use our site. We also use advertiser measurement pixels from Taboola and MediaGo to assess the performance of our advertising campaigns. These tools only receive data after you have given consent.
Consent preferences are stored in your browser's localStorage under the key lw_cookie_consent.
4. Data Sharing
We do not sell your personal data to third parties. We do not share your data for marketing purposes with any third party.
Your data may be shared with:
- Our hosting provider (Vercel Inc.) for the purpose of operating our website
- Analytics providers (Google Analytics 4) solely for aggregated website measurement, with your consent
- Advertising measurement platforms (Taboola, MediaGo) solely for campaign measurement, with your consent
All third-party providers are required to handle data in compliance with applicable data protection law.
5. Data Retention
Order data is retained for 7 years to comply with our financial record-keeping obligations under UK law. Contact form data is retained for 12 months, after which it is deleted. Analytics data is retained in accordance with the respective service provider's standard retention settings.
6. Your Rights
Under UK GDPR, you have the following rights:
- Right to access — request a copy of the personal data we hold about you
- Right to rectification — request correction of inaccurate data
- Right to erasure — request deletion of your data (subject to legal obligations)
- Right to restrict processing — request that we limit how we use your data
- Right to data portability — receive your data in a machine-readable format
- Right to object — object to processing based on legitimate interests
- Right to withdraw consent — for any processing based on consent
To exercise any of these rights, contact us at info@lordsbank.com. We will respond within 30 days. If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
7. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. Our website uses HTTPS encryption for all data in transit. No card details or payment information is collected or stored online.
8. Changes to This Policy
We may update this privacy policy from time to time. The current version will always be available at lordsbank.com/privacy-policy/. The "last updated" date at the top of this page indicates when it was last revised.
9. Contact
LordsWatch
12 Crown Business Park, Dartford, Kent, DA1 4LR
Email: info@lordsbank.com
Phone: 01322 470 220